How to Write an eBook
and Drive Your Business
Have you considered the benefits of learning how to write an eBook?
Electronic books present digital versions of the written word displayed through special devices called e-readers (Nook and Kindle are two) or via any device with an Internet connection such as a PC or iPad. It should come as no surprise that this is now being touted as the latest way to drum up business.
Regardless of whether you are a tax attorney, an interior designer or a plumber, you have tons of knowledge and people want it. Writing eBooks is a great way to introduce your business and/or your website to prospective clients, confirm yourself as the authority, or just plain rake in the profits. It is not necessary for you to have a strong Web presence to get started, but it does help.
The biggest hurdle in writing eBooks is content, but even this does not have to be an issue if you are smart about it. Here are three great ways for how to write an eBook to use in growing your business.
Using Blog Content
Running a blog for your business is not exactly the same as running your own personal blog -- or at least it should not be. One suggestion when you are learning how to write an eBook is to outline the content of your blog based on calendar quarters.
As you post information, you are compiling content for your eBook. If you have not done the blog thing, simply work in reverse. Start a business blog, which you can actually be done for free. On a side note, a business blog can include your marketing strategy, your company’s mission statement, various facts about your business and random news about your business or industry.
This content can also be used for your other online marketing efforts such as social networks.
Hire a Writer
If you find the task of writing eBooks something akin to climbing Mount Kilimanjaro, you can still get quality content by hiring a professional writer, or more commonly known as ghost writers. There are companies such Calvert Creative that will write content for you. Another option is to hire a freelance writer.
Check out www.elance.com and www.odesk.com for writers, editors, even proofreaders. You provide as much or as little information as you want and they do the rest. Keep in mind, writers know how to write an eBook, but are not mind readers. The less guidance you give them, the more chance there is that you will not like the result. .
Of course, you need to be prepared to work through several revisions before you give the final approval.
Publish & Market Your e-Book
Once you get the content settled, you are all set to publish your e-book. Visit www.amazon.com and www.barnesandnoble.com to learn about their online publishing arms. Consider adding a table of contents, an author bio, and some images.
Make sure you own the publishing rights to all content and images before you submit your book to be published. If you do not, you could find yourself on the wrong end of a lawsuit. .
As with anything related to your business, do some marketing to get the greatest response. If you have a website, use it to promote your new eBook as well as to your email list. Consider putting out a regular newsletter and offering your recipients a special rate, using social media such as Facebook and Twitter, to make people aware of your book.
Think about creating pages with different titles to make sure you come up on lots of different searches. Using your newsletter for ideas when writing eBooks is a great idea. Remember that today’s newsletter is tomorrow’s e-book chapter.
Be an Expert, Not a Gossip
You do not have to give away any company secrets and you really should not include company "gossip" in your eBook, either. This compilation of your helpful knowledge represents your business, so it should be professional. As you learn how to write an eBook, consider adding content relevant to your industry in general.
Readers will view you as an "expert" in your particular industry or field, which tends to have a chain reaction on your other marketing efforts. The more you can do to boost your rep, the better. Remember, to update content on a regular basis to keep the information in your eBook current.
Candace Hobson is a freelance writer and blogger. She knows what it takes to work at home, teach you how to write an eBook, and feels a lot of people would benefit from learning more about self-employment.
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